STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA
Abstract.Based on the theory of brand relationship quality and relationship marketing (RM), the aim of this research is to explore the relationship between strategy of brand relationship quality, brand commitment, and brand love in achieving brand loyalty for foreign franchise restaurants in Malang City.Brand loyalty can be achieved if a restaurant